Shopify Design & Development, Digital Marketing

Harder & Steenbeck is a manufacturer of premium airbrushes, celebrated for their precision, quality, and innovative design. With a legacy of excellence, they cater to artists, modelers, and professionals worldwide, providing tools that deliver unparalleled performance and reliability. Their commitment to craftsmanship and continuous innovation makes them a leader in the airbrush industry.

For Harder & Steenbeck, we undertook a comprehensive digital transformation to enhance their online presence and drive growth.

The primary requirement was to transition their e-commerce platform from Shopware to Shopify, ensuring a seamless and user-friendly shopping experience. Additionally, we implemented a robust digital marketing strategy encompassing Google Ads, Facebook Ads, Instagram Ads, and YouTube Ads to increase brand visibility and engagement across multiple channels.

We also developed an ambassador program within Shopify, designed to leverage influencer marketing and strengthen community ties.

To support customer relationship management, we integrated a CRM system to build and maintain a customer base, alongside creating an extensive newsletter subscription base for ongoing customer communication.

Our objectives included boosting sales, raising brand awareness, and providing general marketing consultancy to guide Harder & Steenbeck's strategic decisions.

This holistic approach ensured that every aspect of their digital presence was optimized for success, resulting in a significant increase in both traffic and conversions.